Press e Pubblicazioni
Ecco un articolo realizzato in seguito alla pubblicazione dei nostri lavori all'interno del Logo design book vol 3 della taschen, all'interno del Magazine Cult di Aprile 2011
In this third edition, edited by Julius Wiedemman, the book proposes the most significant logo designs of recent years through important case studies and reflections about the evolution of logo design concepts. We're delighted to be mentioned by the merit of four of our logos within the pages of this remarkable publication, which contains examples of work from the best design agencies around the world.
The design process of making a logo is a complex process, one which aims to gather and sublimate the key concepts of the signifying concept. To design a logo today -- as opposed to designing a logo in the past -- is the base of communication that affects every form of marketing -- and if it's true that a logo is the first impression of a statement of intent, then it's even more and more necessary to make a first impression that's sincere.