•  Tipo: Special Project, Personal Initiative
• Lavori: Graphic design, Print Design, Architecture
• Anno: 2018
• Settore: Architecture
• Designer:  Giuseppe Gallo
• Status: completed

Here we present a series of nine posters created to stimulate reflection on the use of syntax in Architecture. For each of them, we were inspired by the architecture of Bjarke Ingels Group (BIG), where syntax between individual elements arises from responses to functional problems, characterizing or generating new formal solutions.

The widespread use of digital tools has changed the architectural profession. A mature use of technology is influencing the language of "post-digital" architecture.
Charles Morris argues that in every language the study of semiotics is discernible in three different fields: Semantics, Pragmatics and Syntax:

• Semantics is the study of relations between the system of signs and their meanings.
• Pragmatics is the study of the relations of signs to interpreters and in architecture the relationship between the sign and the behaviour it engenders.
• Syntax (syntactics) is then defined as the study of the formal relations between signs; this field of analysis makes the study of signs possible, with particular reference to their relations with each other, by excluding from the survey both their meanings and functions.

The language of architecture has evolved along with the human race and in accordance with its needs, giving more weight at different times to each of these three aspects.

Bjarke Ingels Group (BIG) projects and philosophy have had widespread success in recent years. Working on these posters gave me the opportunity to understand how their approach affects the finished architecture and in particular more about the syntax of their projects. Indeed syntax is one of the formal aspects that, in our opinion, characterizes many of Bjarke Ingels Group (BIG)’s works compared to the work of previous generations of architects. Their projects generate a syntactic evolution transpired by the will to find new solutions for environmental, social, economic and technological problems.

Here a  total of nine posters, available for free in high res CMYK A3 .pdf files for print and low res RGB .jpg for web and screens:

Download Posters 

Bjarke Ingels Group (BIG) Projects which inspired our graphic design

• Serpentine Pavilion - London, United Kindom
• Kistefos Museum - Scandinavia
• Amager Resource Center- Copenaghen, Denmark
• VM Houses - Copenaghen, Denmark
• Via 57 West - New York, USA
• The Spiral - New York, USA
• Wilson Secondary School - Arlington, USA
• Kimball Art Center - Park City, USA
• 1200 Intrepid - Philadelphia, USA

We would like to say thank you to Eliano Felicio for his suggestions and advice, to Serpentine Galleries, to The Durst Organization and Amager Resource Center for allowing us to present this series of Posters. We also wish to thank Bjarke Ingels Group (BIG) for accepting and supporting our personal initiative, and especially to Daria Pahhota and Magdelis Santos for their kindness and availability.